While I am a pro-breastfeeding mom, I understand that many parents use formula. Breastfeeding doesn’t always work for every family leaving formula the only choice for some.
With that being said, I don’t like sneaky marketing tactics, hospital formula sampling or the mind games that the formula companies play.
Today I came across a press release for Nestle’s newest gimmick. Modeled to work much like a Keurig or Tassimo coffee machine the ‘BabyNes’ is a pod-style formula machine that offers single-serve formulas for infants and young children up to the age of three years.
Really? Are we REALLY here? They claim to have created a machine that ‘combines state-of-the-art technology with the utmost safety and convenience, that ensures a hygienic, quick and easy bottle preparation.’ I think they are looking to lure tired new parents in with the convenience factor.
The BabyNes machine, which is currently only available in Switzerland, sells for 249 Swiss francs ($284) with capsules costing between 49 and 55 Swiss francs for a pack of 26, roughly double the cost of regular powdered baby milk in Switzerland.
I get that companies are trying to be creative in order to boost the bottom line, but we really need to re-think how far we’ll let them go to do it.
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