Today it was announced that Nuna, a leader in the baby gear industry, has teamed up with BMW to create an exclusive design collaboration. This partnership combines the attention to detail and commitment to quality that both brands are celebrated for, bringing a touch of luxury and innovation to your family’s everyday adventures.
It is the first baby gear collaboration for BMW in over a decade. The brand previously paired with Maclaren to customize their signature lightweight stroller.
Nuna and BMW’s collaboration focuses on enhancing the user experience through thoughtful design and top-tier craftsmanship. Each product in this new collection reflects both brands’ dedication to safety, durability, and luxe aesthetics.
“Our collaboration with BMW is a natural fit, with a passion for premium quality and innovative design,” said Austin Hodges, Chief Marketing Officer at Nuna. “We are excited to combine our expertise to create premium products that will enhance the everyday lives of our selective buyers who value remarkable design and quality for their families.”
Stefan Karch, Head of BMW Lifestyle & Licences, echoed this excitement: “We are beyond excited to collaborate with Nuna and look forward to enhancing our customers’ lives with these exciting products.”
Marta Piña Fernández, Head of Marketing EMEA & APAC for Nuna, added, “At Nuna, our mission is to create premium baby gear designed for living. Partnering with BMW allows us to push the boundaries of baby gear design and set a new standard for quality and style that families will treasure.”
This exclusive collection includes three strollers: the MIXX™ next, TRIV™ next, and TRVL™ lx. Each stroller features design details inspired by BMW, such as wheels with a BMW pattern, rims resembling BMW tires, and subtle BMW logo applications. These strollers are designed to integrate seamlessly into the lives of modern families, making everyday moments easier and more stylish.
Stay tuned for more details on the Nuna x BMW collection!
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